Free Profitable High Search Volume Low Competition Keywords

 As a publisher, you have a good amount of control as to which Ad Categories you want to show on your site.



If you are trying to raise the CPC, RPM or CPM of your Adsense ads, then I suggest you take a look at your ad performance and start blocking categories that are not paying well.

Here’s how you can do that.

  1. Go to Adsense and on the left hand column click on “Blocking Controls > Content> All Sites”
  2. Click on “General Categories”
  3. Sort by % Earnings (Ascending).
  4. In there you can take a look at which ads are taking a good amount of impressions but generating relatively low earnings.
    • For instance, let’s say the “Hobbies Games & Leisure” category is taking 4% of impressions yet just making 0.7% of your revenue, you can try and block it, and see if your performance improves.

    You may also experiment by blocking certain ad networks. I haven’t personally tried this, but some people claim it works.

    A word of caution: Don’t block too many categories (or ad networks) or else you will significantly reduce the bid competition and will start driving your revenue down.

    Pro tip: Run Optimization Experiments

    You can always run an Experiment (found under Optimization > Experiments) and see if blocking your ads yields more revenue or not.

    You can also test if showing 50% of your total ads vs. 100% of ads yields more revenue.

    Google Adsense experiments typically last for 10-30 days, up to 100 days (depending on your experiment and traffic).

    For instance, I am running the experiment of blocking certain categories, and as you can see below I already started to see some good results (unfortunately Adsense policies prevent me from sharing the exact numbers).

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